Video Post Production Services Market Expected to Grow from 2020 to 2025 Driven by Growing Adoption of OTT Platforms | Grand View Research, Inc.


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According to a new study from Grand View Research, North America (38%) is the largest region in the video post-production services market in 2020, followed by Europe (36%) and APAC ( 19%).

Sourcing prospects

Video post-production service is the third stage of video development services. The first stage is pre-production, where the video is planned, and the second stage is production, where the video is filmed. Post-production generally includes everything that happens after filming is complete. Most video development companies outsource post-production services to third-party production companies or video agencies. Here is the list of the main post-production services:

Editing: This is the process of selecting clips from the shoot and putting them in a specific order to tell the desired story. Editing includes both image and sound manipulation.

Color correction: this service adjusts the lighting and color depth of the video

Visual effects: Visual effects are visuals that are put into post-production with green screen composting or muzzle flashes. CGI or computer generated images are the most common form of visual effects in commercial cinema

Animation: Animation is the process of creating the illusion of motion using a rapid succession of sequential images that differ little from each other.

Distribution: This refers to the distribution of the video to streaming services like Netflix and Amazon, social media platforms like Facebook and Instagram, television.

Demand Outlook

The global video post-production services market is valued at USD 12 billion in 2020 and it is expected to grow at a CAGR of 8% from 2020 to 2025 owing to the growing adoption of OTT platforms and growing number of creators of content preferring OTT platforms for their novelties. North America (38%) is the largest region in the video post-production services market in 2020, followed by Europe (36%) and APAC (19%). Based on types, promotional videos are the largest segment of the video post production market.

Grab your copy or request a free sample of “Video Post-Production Services Market Supply Intelligence Report, published by Grand View Researchfor in-depth details on vendor ranking and selection, sourcing, and pricing criteria and strategies.

Cost Drivers

The salary of post-production managers and editors is one of the biggest cost drivers for video post-production services, along with the cost of editing, color correction, and animation software. Distribution cost also plays a major role in determining the overall cost of video production.

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