Startup MGZN – Egyptian foodtech Brotinni raises $600,000


Press release.

Brotinni, a black butchery and food tech solutions startup bringing innovation to the meat industry, has raised $600,000 in an investment-led seed funding round from Innlife.

Founded by Dalia Abou Omar, Brotinni offers a platform to order fresh hand-cut, farm-sourced and vacuum-packed meat and poultry. Its offerings also include frozen and ready-to-cook products. It provides delivery services through its own fleet of drivers.

The startup was born at the end of 2020 with the aim of solving the problem of rapid execution, saving valuable time for its customers’ buyers in the selection of quality fresh meat.

To ensure streamlined product flow and fast shipping, Brotinni recently opened its first warehouse to serve customers across Cairo, marking the completion of its “black butcher shop” model, the first of its kind in Egypt and the entire the Middle East and North Africa region. (MENA).

Driven by demand, he further plans to maximize storage spaces on a large scale to meet the needs of a wider section of potential clientele.

“The local food and grocery delivery industry has grown tremendously over the past few years; however, the raw meat delivery segment didn’t really get much attention. Through Brotinni, we want to shape the future of the meat ordering industry and transform the user experience by taking full control of cold chain and supply chain operations behind the meat delivery process. said Dalia Abu Omar.

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“We are delighted to receive our first-ever round of funding, which will allow us to expand our operations, invest heavily in marketing to increase awareness as well as expand the size of our fleet to meet customer expectations in speed and precision,” she added.

In line with his vision to build a moat for his business in the growing food tech space, Abou Omar said they are currently working on the development of vacuum sealed bags that can extend the shelf life of meat. fresh for up to 45 days.

Users can place orders using the startup’s website and mobile apps available on Android and IOS devices. Additionally, its products are sold on several leading digital grocery ordering platforms in its home market.

Maryam Malik

Maryam is the Content Manager at Matter in Hand with a commendable knowledge of books and movies, and a love for all things poetry, music, and fast food. Oh, and she’s a Ravenclaw.


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