It’s not an easy task for a business to get started in the midst of a pandemic, but a post-production company in Sault Ste. Mary shows how to achieve this.
Toronto-based Rolling Pictures opened its Sault office in 2020, where its remote team will see its work nominated for 27 awards at the upcoming Canadian Screen Awards.
“We were able to develop an office here in Sault Ste. Marie which is not just a shell, which does not have the lowest common denominator, but it is really a shared experience between Toronto and the Sault,” said Robert Peace, a spokesperson for the company.
Rolling Pictures North shares much of the post-production work done by its larger Toronto office.
According to COO Joe Serafini, this speaks to the quality of the Sault Ste. Mary has become for her.
“A long-time client of ours shoots productions exclusively in Sault Ste. Marie,” Serafini said. “It didn’t take long before we realized that the infrastructure that exists here is fantastic. There is no doubt that from the Great Lakes Huron and Superior, the environment is incredible for filming.
Rolling Pictures is looking to capitalize on the momentum gained from award nominations by attracting more film productions to the city.
It already has a connection with Sault College, giving students in its production programs a head start in the business.
According to Peace, he wants to grow Sault’s film sector workforce and put the city on the map for other businesses looking to relocate.
“Special effects, graphics, animation, all those types of things, because we want to develop a hub here in Sault Ste. Marie which can compete with other parts of the world and be complementary to Sudbury and North Bay,” he added.
Rolling Pictures will handle post-production for the Canadian Screen Awards, split between Toronto and Sault Ste. Offices Marie.
The awards ceremony will take place on April 10.