12/30/2021 University of Gloucester
University of Gloucestershire graduates Ranggada Prabu Sadewa and Bradley Warren finished second in a prestigious global competition, the Ericsson Innovation Awards 2021.
The duo, who both studied Marketing (Digital Innovation) at the University, and their two colleagues in the Plug and Plant team introduced their integrated multi-environment sensor and AI-based system that allows users of an application to create optimal planting conditions at the inside or outside.
The Ericsson Innovation Awards 2021 jury were so impressed with their submission that they awarded the team € 15,000 in second place to create portable planting kits for farmers and horticultural consumers.
Open to university students of all ages based around the world, the Ericsson Innovation Awards recognize groundbreaking concepts that use technology to solve global challenges.
Bradley, who lives in Gloucester, said: “I am extremely proud to bring Gloucestershire to the international stage and I want to develop more technological innovations.
“Our plans are to continue developing devices with Ericsson and other innovations for the Plug and Plant family.
“My time at university was simply the best for breaking down some barriers of self-doubt, while overcoming the challenges of my dyslexia thanks to the support of my peers and students as well as inspiring speakers. Above all, UOG inspired my passion for technology to shape new horizons. “
Ranggada, who lives in Jakarta, Indonesia, said: “I’m in disbelief because, honestly, we didn’t expect to reach the semi-finals let alone the final.
“We worked tireless nights after receiving the message that we were in the final because the other teams had their prototypes ready when we were just starting to do so.
“I wouldn’t have known about the event if I had never met Bradley in my freshman year at college since he told me about it.
“Much like the butterfly effect, if Bradley hadn’t been sitting where he was sitting all those years ago, this incredible opportunity wouldn’t have happened to me.
“To the speakers who have given us massive support through LinkedIn, I really appreciate the support you have given us. We certainly also have ideas prepared for the future. “
Ranggada and Bradley finished second behind a team from a university in India who had developed a tablet that creates digital braille in real time from any text or graphic.
Third place went to a team from a Swedish university who developed a beanie containing built-in sensors that wirelessly monitor the blood oxygen levels and heart rate of patients.
Matt Barr, Senior Lecturer and Undergraduate Course Manager in Marketing and Business and Marketing Management, said: “I’m so happy for Bradley and Ranggada and the rest of their team.
“It’s a great achievement on the international stage and it shows what marketing graduates can accomplish. Both are now marketing professionals and have yet found the time to pursue this initiative, which demonstrates their commitment to digital innovation in the service of sustainable practices.
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