NEW ID, the digital content and multimedia platform business subsidiary of Next Entertainment World (NEW), markets SKT’s AI-based post-production (AIPP) technology. NEW ID signed an exclusive contract with SKT to commercialize its AI-based post-production technology used to remove subtitles, TV rating labels, music, and completed the development of an automated AIPP platform .
The biggest barrier to exporting Korean entertainment content is not only the language, but also the copyright of the music when the content is finalized and distributed globally. To remove copyright music, burnt in Korean subtitles, TV rating labels, and PPL images, it is important for global OTT services to remove subtitles, including voice captions used in entertainment content and Korean subtitles which are increasing in number due to the frequent use of English in Korean dramas. As global platforms OTT show more interest in Korean content, media localization enables both globalization and localization of Korean content, which is also in high demand.
NEW ID focuses on commercializing original SKT technology by removing subtitles, removing graphics such as logo, recognizing and removing audio sources without losing voice. In addition, NEW ID will work with SKT to improve the quality and efficiency of the global localization process through its “5GX Supernova” video remastering technology and automatic caption generation technology. NEW ID will use SKT’s AI-based technology to break down barriers preventing K-content from being broadcast on global streaming platforms and expand global distribution channels.
Hyuk Kim, Vice President and Head of Global Media Support Desk at SK Telecom, said, “I look forward to seeing Korean entertainment content push the Korean Wave to new heights in the media content industry with the help of AIPP solutions that solve the export difficulties due to Korean subtitles. and unlicensed music. We will continue to develop media localization technology that makes it easier to export K-content.” NEW ID CEO Park June says, “Working with leading content platforms around the world has helped us better understand the platforms’ overall service architecture. We are excited to work alongside SK Telecom to improve the viewing experience for global fans of content and strengthen the media post-production ecosystem. »
NEW ID is the only Korean media company to have launched and operated premium Asian entertainment channels on over 20 global streaming platforms including Amazon, Roku, Plex and Tubi. Using AIPP technology, NEW ID quickly expanded its post-production services by working with broadcast networks to improve content quality and post-production efficiency to help their content move through the worldwide to global OTT platforms.
SOURCE NEW ID