Netflix unveils Mumbai post-production facility in Streamer world premiere


Mumbai is set to be a world first for Netflix. The world’s largest subscription streaming service announced on Thursday that the home of Bollywood and the financial capital of India will be home to the first full-service, fully Netflix-owned post-production facility for movies and TV series. live in the world. The Netflix Mumbai post-production suite will be fully operational by June 2022, Netflix said, and it will have 40 offline editing rooms. They aim to foster a “flexible, collaborative and inspiring environment for showrunners, directors, editors and sound designers to create their best work” and “will pioneer advanced media management workflows”.

“We want to continue to contribute to the Indian creative community,” Netflix said in an official blog post announcing the Mumbai-based post-production facility. “Our goal is to continue to improve the overall experience of our talent and industry partners, and to equip them with the best resources to tell authentic stories in the most engaging way. We are in a golden age of entertainment in India – now is the best time to be a creator and consumer of great stories. “

This is part of the slow but steady increase in Netflix investment in India. Although the streaming service launched in India in early 2016, it didn’t start releasing locally produced originals until 2018 with the hit thriller Sacred Games. Since then he has continued to work with some of India’s biggest names – albeit with their production houses – including Red Chillies by Shah Rukh Khan, AKFC by Anil Kapoor, Viacom18 Motion Pictures and Dharma Productions by Karan. Johar.

When Netflix Founder and CEO Reed Hastings last visited India, he announced that Netflix was investing Rs. 3,000 crore in 2019 and 2020 in the country. Although Netflix has yet to reveal a new number for 2021 and beyond, in March it revealed a lineup of 41 titles for the coming year, including 13 TV series and 15 films directed by Sonakshi Sinha, Taapsee. Pannu, Jitendra Kumar, Aditi Rao Hydari, Shefali Shah, Bobby Deol, Kartik Aaryan, Dhanush, Neena Gupta, Mithila Palkar, Raveena Tandon, R. Madhavan, Manoj Bajpayee, Madhuri Dixit Nene and John Abraham.

Netflix’s post-production facility in Mumbai follows the launch of NetFX in 2020, which allows several Indian artists to work on visual effects for titles around the world. Netflix says it is also investing in technology and skills development through certifications and training workshops.

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