Netflix-owned post-production facility to launch next year in Mumbai, Marketing & Advertising News, AND BrandEquity

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Since its launch in India, the streamer has made strategic forays into the entertainment scene and has distributed original programming in almost every major language. (Representative image)

Netflix has announced that it will unveil its first wholly-owned post-production facility in Mumbai in 2022. In a press release, the streamer said the full-service, live-action facility will be up and running by now. June of next year.

It will have 40 offline editing rooms designed as a flexible, collaborative and inspiring environment for showrunners, directors, editors and sound designers to create their best work.

“We are delighted that Mumbai is home to this wonderful creative space. It reinforces our commitment to the Indian entertainment industry as we continue to give creators the best resources to tell great stories,” Vijay Venkataramanan, Director, Post Production, Netflix India, said in a statement.

According to Netflix, the facility will pioneer advanced media management workflows that will enable a seamless partnership with the Indian post-production community.

The lack of subscribers in the last quarter shows how the streaming pioneer is naturally losing the ability to add so many customers.

Since its launch in India, the streamer has made strategic forays into the entertainment scene and has distributed original programming in almost every major language.

Some of his original blockbuster shows and films include “Sacred Games”, “Delhi Crime”, “Guilty”, “Ludo”, “Bulbbul”, “Pagglait”, “Lust Stories”, “Choked”, “AK vs AK” and “Paava Kadhaigal”.

Netflix had also announced that it would invest 3,000 crore rupees in local programming in 2019 and 2020.

Recently, the streamer unveiled its 41 upcoming Indian titles on its platform in 2021.

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He also launched NetFX last year, a platform that allows several Indian artists to work on visual effects for titles around the world. “We are investing in the latest technology and skills development through multiple certifications and training workshops in post-production, screenwriting and other aspects of creative production. We want to continue to contribute to the Indian creative community,” said said Netflix.

Now is the best time to be a creator and consumer of great stories in India, which is witnessing the golden age of entertainment, he added.

“Our goal is to continue to improve the overall experience of our talent and industry partners, and to equip them with the best resources to tell authentic stories in the most engaging way. We are in a golden age of entertainment in India – this. ”

The move comes at a time when the video game industry has benefited from increased demand during the COVID-19 pandemic …

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