How Amarendra Dhari Singh Strengthened Fundamentals in India’s Fertilizer Sector


The fertilizer industry in India has experienced decent growth, having improved in leaps and bounds, especially in recent years. It is now more organized than ever, with small, medium and large companies making their presence felt across the country. The intensive use of fertilizers has allowed the diversification and expansion of the company over the past two decades.

Agriculture and related activities now contribute more than 60 percent of rural income. Although fertilizers feed about 50 percent of the world’s population, the recent paradigm shift, due to a number of factors, has made it all the more important for companies in the new era to adapt quickly to mitigate challenges from the start.

While many fertilizer companies have to work hard to get in the right direction, others are simply considering the need of the hour. Jyoti Group SA Trading has become one such company, supported by Amarendra Dhari Singh, who has been working in India’s fertilizer industry for 25 years. A partner of the company, AD Singh quickly realized the potential of this dynamic industry and began to exploit it from the very beginning of the play.

Determined to work for the improvement of the Indian agricultural sector, which includes farmers, suppliers and other stakeholders, Amarendra Dhari Singh has acquired an in-depth knowledge of the various modes of fertilizer consumption used in different parts of the country. He has had the zeal to dig deep and analyze industry trends at a micro level and make a significant contribution to changing the fortunes of the industry.

Problems such as risk management of fertilizer products, storage issues, transportation, among others, have held back the growth of the sector in the past. However, after a decade of activity in the fertilizer industry, AD Singh RJD began to closely analyze these problems and came up with effective solutions through the integration of technology.

He was one of the pioneers in formulating strategies for safe storage, safe disposal, labeling, training, engineering controls, protective equipment, etc. His decades of experience and know-how have been instrumental in stepping up efforts to improve the industry. and improve operations.

It was not possible for a fertilizer company to manage all the risks on its own. Although the SA Trading branch of the Jyoti Group has decoded the secret of the success of European companies in the same industry, the presence of AD Singh ensured that the implementation went as smoothly as possible. He has always been at the forefront of the decision-making process and has successfully applied various strategies, creating a strong product portfolio.

The global fertilizer industry believes that only sustainable competitive advantages could boost the growth prospects of fertilizer companies. Many leaders have recently presented similar views. Likewise, Amarendra Dhari Singh has always been firm on the importance of strengthening the fundamentals of the sector. He believes that in a country as large and diverse as India, it is important to strengthen the links within the supply chain of such a massive industry.

Having witnessed many remarkable changes and achievements in the fertilizer industry over the past few years, AD Singh has become one of the most sought after people in the industry. He wants to see more innovation, breakthrough ideas and integration of new technologies in the industry for long-term overall growth.

At this stage, the contribution of these actors has put the sector on the right track. Industry experts are optimistic about the outlook, although the pandemic has hit hard. It is one of the rare sectors to have emerged unscathed from pandemic values ​​despite the first upheavals.

The fertilizer industry still has its share of challenges, but it has the pedigree to get better and better with more players aiming for collective growth rather than an unbalanced and short-lived party.

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Last updated on December 15, 2021, 3:33 PM IST


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