The brand will leverage the capital injection to expand to new cities across the country. It will also invest in technology to strengthen its platform, strengthen its team and build the brand.
edustoke is now India’s largest online platform in the preschool to K 12 space catering to parents’ need for information and expert advice on education choices. The company recently raised INR 3 Cr. in brand seed funding from Indus Initiatives.
Founded in 2017 by Mr. Pawas Tyagi and Mr. Rohit Malik, edustoke is currently the pioneer of structured school search and takes pride in helping parents find the best solution for their child. edustoke’s user base has doubled and institutional clientele has tripled in the last 6 months. What edustoke has done differently is not only provide parents with end-to-end information on schooling options, including tuition, edustoke holds the parent through the entire decision-making process. decision, also allowing financing options if needed. Led and managed by a team of K12 industry veterans, over the past four years edustoke has helped 12 million parents choose the right school for their child and in the process helped over 2,000 schools reach and engage with expectant parents and thousands of registrations.
Commenting on Indus’ funding injection, Pawas Tyagi, co-founder of edustoke, said, “We are very pleased to welcome Indus Initiatives as a partner in realizing the vision we set out for edustoke. We are entering a very exciting acceleration phase of our journey and I am convinced that this partnership will grow in the months to come. We aim to expand to 45 new cities domestically and internationally and expect 3x growth this year.
Speaking on the partnership with edustoke, Sajeev Mishra, CEO of Indus Initiatives, said, “edustoke is built on a very solid foundation and is poised to grow at a rapid pace. We want to ensure that every parent has the information, guidance and ability to obtain the best educational and developmental opportunities for their child. edustoke has already achieved what most startups aspire to after receiving some funding. They are on their way to becoming the biggest market in K12 education. Indus plans a longer and deeper engagement with edustoke.
The brand will leverage the capital injection to expand to new cities across the country. It will also invest in technology to strengthen its platform, strengthen its team and build the brand. They seek to augment their services which are used by a host of educational service providers and educational technology companies to acquire customers. The platform currently serves 15 cities nationwide, with plans to expand to 45 new cities by early 2022, domestic and international, such as Bhopal, Lucknow, Guwahati as well as Dubai, Abu Dhabi, Riyadh, Doha and Bahrain, among others. Additionally, it is working with banks and fintech companies to extend 0% EMI to parents to enable quality education.