Direct Connections: How Technology Can Take Multimedia Post-Production to New Heights


Media post-production has undergone many transformations in its historical processes. In an industry where latency, resolution and massive file size are driving factors, technology must keep pace. But how do you improve workflows to reduce time but not quality? Direct Connections host Daniel Litwin hosted Jim Pace, owner of Audio Intervisual Design, an AV reseller providing tools for the creative community, to discuss the topic on the first episode.

“The industry has moved from analog to digital to an audio video platform,” Pace said. “The concept of shared storage has become the move to machine rooms. In addition to sharing storage, these post-production spaces also began to share processing power.

Post-production spaces must be specific and advanced, so managing distributed networks was no longer a necessity. “In post-production, you sell time in a space. Once it has passed, it is no longer salable,” Pace added.

Post-production facilities have been moved to several rooms that can function as a module. “Localization is a good example,” Pace said. “For a film distributed in 32 languages, you need several rooms with the same locking image. With the advent of streaming sources, this is a very specific opportunity for shared resources to expand capabilities.

During the pandemic, there has been a shift to remote working in the industry. This shook things up as consumers were hungry for content. He also made safety a lower priority. “If feature films can extend security, it can represent up to 50% of the box office. It’s not as tightly managed, but it likely will be if something catastrophic happens,” Pace explained.

Pace also shared that a systematic approach is needed to make post-production spaces both productive and reliable. “Everything will break; this is how fast you can recover. Anticipate it in design and planning.


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