Atlanta tech startup ImIn raises $1 million in seed funding to help companies deal with staffing shortages

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Atlanta tech startup ImIn, Inc. has received $1 million in seed funding less than six months after its debut. The tech startup seeks to solve a problem that plagues nearly every business in the United States: absenteeism. Before the company was founded, key players in the business were working on an on-demand employee scheduling app that rewards employees and gives them full control over their schedules. It’s a democratic invention that’s been in beta since 2021, but with funding it could grow on a larger scale.

Workplaces across the country are suffering from low headcount, and while they continue to hire new employees, that’s not enough to keep up with the number of departures. To keep people from leaving, work-life balance is necessary, and ImIn, Inc. solves that problem.

Companies send notifications to their pool of employees about job vacancies and hourly shifts. In turn, those who have the time and want to earn extra incentives will take the shifts on the app and schedule themselves automatically. It makes employees happy while filling the gaps in many businesses like restaurants and retail.

ImIn Founder and CEO Lauren Wilson commented on their app: “The world and the way we do things is changing rapidly, and ImIn is helping organizations keep pace by reimagining the way we work,” said ImIn. – she continued: “Thanks to our app, employees are now in control of their lives and careers and can choose when and how they want to work without affecting their employer’s bottom line.

Many companies are increasingly drawn to the idea, including leading seed funder Collab Capital. It is a small seed investment fund focused on startups led by black founders. That’s probably why they were interested in Lauren Wilson, as the 28-year-old runs this tech company.

Jewel Burks Solomon, Managing Partner of Collab Capital, is excited about the funding and the potential, commenting: “Lauren Wilson has extensive experience and deep insight into emerging workplace trends, which enables her to innovate the future of work with unique approaches to common problems. pain points for employers and employees. We believe ImIn will improve the way companies provide coverage and staffing while allowing individuals to plan their work around their lives.

According to recent data, less than 0.0006% of businesses led by black women entrepreneurs are eligible for venture capital funding in the United States each year. Using data from the Backstage Capital: Investing in the Study of Black Women FoundersCollab Capital wants to fill these gaps and provide funding to minorities, like black women in tech companies.

The idea for this app was inspired by the father of the company’s founder, Chime Solutions, who owns a high-volume call center also based in metro Atlanta. Wilson primarily supervised the workforce and immediately saw problems with staffing and keeping hourly employees interested in the job. Numbers have increased dramatically due to Covid-19, but even before the pandemic all industries were struggling with high levels of absenteeism.

Wilson explained his idea, saying, “I wanted to change traditional workplace thought processes, starting with the outsourcing industry. There are members of our staff who make difficult decisions on a daily basis between taking care of a personal matter and earning a salary. It was heartbreaking to talk to mothers, for example, who felt torn between caring for their sick child or earning a daily wage.

Companies accepted Wilson’s ideas, and now five companies with 600 different users are testing this beta application. The results of these tests indicate that the application generates revenue.

Wilson further explained the impact of his technology: “We have the opportunity to democratize the work of some of the most vulnerable members of our workforce as well as the rising generation that prioritizes quality of life. when making job and career decisions. We can do this while providing more stability, higher profit margins, and hopefully a better level of service and optimization for the businesses we support. .


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