The Dutch company Van Iperen was founded in 1921. This fertilizer manufacturer has a corporate history of more than 100 years. Gary He, China Director of Greenhouse Horticulture at Van Iperen, recently spoke about developments in the Chinese fertilizer industry.
Several series of unique and comprehensive crop nutrition solutions
“Van Iperen has just celebrated its 100th anniversary. We have provided countless growers with complete plant nutrition solutions and products for over a century. After entering the Chinese market, we first focused on cash crops such as fruits and vegetables, and we now cover major cash crops in the Chinese market, including vegetables from northern settlement farms such as tomatoes, cucumbers, peppers and eggplants, as well as apples and pears, as well as produce from southern farms such as oranges, bananas and Hami Melons.We have also started participating in staple crop markets such as potatoes and rice.We now supply Van Iperen’s unique and complete plant nutrition solution to many Chinese farmers.
When asked what makes Van Iperen products unique, Gary He replied, “Van Iperen offers a rich and diverse product range, including single-substance and compound products with high, medium and low percentages of ‘trace elements, as well as algae.Van Iperen also supplies its own IPE® technology for phosphate enrichment.Products based on IPE® technology are extremely popular in the Chinese market, especially the liquid fertilizer “Dichisu “. The product helps protect the root system from saline soil damage and encourages the taproot to burrow deeply, while stimulating hair root growth. In addition to root system benefits, this liquid fertilizer improves also the buffering capacity of soil solutions, stabilizes the pH and EC of the soil and increases the level of fertilizer efficiency. Not only is the plant more resistant, but the fertilizer “Di chisu” also improves soil composition and soil permeability capacity. Another of our products, called Wake Up, is based on a potassium carboxylate formula which is radically different from potassium based products on the market. The potassium elements in Wake Up are extracted from plant material and therefore have a greater affinity with crops. Wake Up is more easily and quickly absorbed by plants than potassium-based mineral products. Wake Up helps fruit development and improves fruit sugar content. That’s why Wake Up is so popular with growers, whether they use soil-based or hydroponic growing methods.”
IPE® Phosphate Enrichment Technology
For a long time, most growers applied fertilizer based on experience, instead of scientific experimentation, analysis, evaluation and calculation. They blindly apply fertilizer and don’t know if the volume is too much or not enough. The waste of fertilizer increases the cost price. Excess fertilizer also damages and pollutes groundwater and soil. The floor does indeed suffer from “gout”. Spot application of fertilizer can help reduce soil fixation, but this is not always enough. The Van Iperen IPE® phosphate technology releases the phosphate absorbed by the soil particles and prevents the fixation of the freshly applied phosphate. IPE Liquid Fertilizer combines IPE® technology with large amounts of trace elements in a liquid fertilizer. This product provides appropriate nutrients at different stages of the growth process and for different soil types. Liquid fertilizer provides proper concentration during different stages of the growth process to stimulate root system development, improves protection against saline soils and creates a buffer against sudden pH changes.
Focus on technology services with attention to environmental protection
Gary He also spoke about the development of green concepts and services at Van Iperen. The company has always valued the concept of “high-tech plant nutrition solutions”. The company’s research and development always follows the question “if it helps to improve technology services”. Following these principles, the company has developed complete plant nutrition solutions for common crops such as various vegetables, grapes, oranges and potatoes. At the same time, Van Iperen has collaborated with global research institutes to research and develop technology for the production of sustainable soluble nitrogen fertilizers. The company has already launched its Green Switch™ liquid nitrate fertilizer and received the 2021 Dutch Green Tech award for the most innovative product. Green Switch® is the world’s first process based on Pure Green Agriculture technology transforming manure into nitrogen fertilizer of organic origin for the high-tech greenhouse sector and open-field fertigation. The carbon footprint of the manufacturing process is negligible, which significantly reduces carbon emissions and nitrogen emissions. Energy consumption in the production of this fertilizer is reduced by 90% or more. This fertilizer reduces environmental pollution and improves crop nutrition. Green Switch™ is Van Iperen’s contribution to green industry and environmental protection.
“Our technology support teams often visit farms to talk with growers and observe crop growing conditions. This is how they understand growers’ needs and challenges. After expert analysis, they develop a customized solution for the grower. We use WeChat to establish groups in which we can exchange technology information so that we can quickly respond to customer questions. We can help our customers solve difficult problems with fertilizers at any time. anytime, anywhere. We also produce live broadcasts to discuss the issues that many of our customers are facing, and we have online conferences on how to use our technologies. And we get positive feedback and the approval of our customers for these digital services.At the same time, we also rely nt on years of experience and data from Van Iperen in the Netherlands. We have released a Chinese version of the Dutch fertilizer software Iperen Connect Greenhouse™ which is more suited to the conditions in China. The software enables specialized solutions for calculating and adjusting fertilizer usage. The software allows customers to observe and adjust crop nutrition at their site, helping them increase fertilizer efficiency, improve crop production volume and product quality, and reduce expenses unnecessary or environmental pollution. »
Van Iperen e-commerce platform
The most important concern for producers is to produce stable quality agricultural products and sell them through stable sales channels. For Chinese producers, sales channels are somewhat complicated and market conditions for various products fluctuate regularly. This also affects the terms of sale for producers. Van Iperen-China has created an e-commerce platform called Western Mansion. This e-commerce platform will hopefully help bridge the distance between producers and retailers so that suppliers can quickly and easily deliver agricultural products to consumers. The platform also helps retailers find the products they are looking for.
Sustainable supply relies on stable storage costs and lower profit margins
Commodity prices have been on the rise for some time now. Van Iperen prepared for this scenario: first, they developed more detailed and accurate product supply plans that better connected Van Iperen’s headquarters in the Netherlands with other locations. The production of the product is organized in time and the loading space is reserved in advance. Second, there are several fertilizer storage facilities throughout the country. And each facility has a strict “red line” for the amount of fertilizer on hand. The red line is an advance warning that prompts the manager to order additional supplies. This way there is always enough fertilizer in stock and Van Iperen China can maintain a stable supply chain. Third, warehouses prevent the price from rising, or at least rising too much, by avoiding the pressure of a large inventory. In addition, the products are available in different sizes to ensure that there is a suitable and practical product for every customer, whether they are large planting companies or individual farmers.
Promote the use of methods adapted to local conditions
Asked about the future development of China’s fertilizer industry, Gary He replied that Chinese agricultural enterprises will pay more attention to environmental protection and green planting in the future. They are also interested in technologies for the agricultural IoT and the integration of supply chain processes. Additionally, Chinese agricultural companies hope to safely produce large volumes of high-quality agricultural products using science-based fertilizers. Growers will use fertilizers at a completely new, precise and efficient level, taking into account the specific requirements of various crops and guiding growers on the scientific principles behind the use of fertilizers. These are the pressing issues that fertilizer companies in China are considering. The biggest trend in the Chinese fertilizer market is the combination of effective, high-quality products and specialized and reliable technological support.
At the same time, changes in planting methods will also affect the development of the fertilizer industry. In the Netherlands, hydroponics has developed rapidly in recent years. This development has been fueled by growers in high tech glass greenhouses, high quality fresh cut flower plantations and berry plantations. Hydroponics often uses a substrate of coir, which helps growers avoid the traditional problems of soil-based crop production. Hydroponics is based on strict environmental control and liquid fertilizer irrigation for the production of high-yielding crops. Van Iperen has built on its success in the Dutch hydroponics industry to develop localized solutions for the Chinese agricultural industry, as demonstrated by the Iperen Connect Greenhouse™ fertilizer software. Van Iperen produces suitable and scientifically accurate solutions for different crops at different stages of the growth process. And the company has developed a wide range of products, including Wake Up, which supports hydroponics of tomatoes and berries in China; Optifos, which resolves the accumulation of inorganic salts in long-term irrigation canals and thus removes obstacles to the free and precise flow of water along irrigation canals. And Van Iperen China will launch even more efficient products in the future to meet the demands of growers who want to produce high quality agricultural crops.
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Van Iperen China